Dr. Elin Rønby Pedersen founded Kraka Inc. in 2001. She brings along 25 years of experience in human computer interaction, ranging from innovative research, through system design and implementation with delivery deadlines, to business development and teaching & mentoring. She has repeatedly demonstrated a rare talent for combining a user centered approach with innovative design that makes a difference.

Elin is well connected in the international HCI world. She has 25 years of work experience with several of the leading research centers in the Silicon Valley. In particular, she has worked at Xerox PARC, Interval Research Corporation (a Paul Allen company), and FX Palo Alto Laboratory (a Fuji Xerox company), as well as leading companies like Cisco Systems and Microsoft. In 2007 she joined Google to work on research and incubation in a new setting.

Elin was born and raised in Denmark, spent a couple of years as technology advisor on Faeroe Islands and a couple of years doing multinational project setup during the early days of the European ESPRIT program. From 1989-1997 she travelled between a university professorship in Denmark and the research labs of the Silicon Valley, but settled in California in 1997.